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Before you speak, ask yourself­—


Is it True?

Is it Helpful?

Is it Inspiring?

Is it Necessary?

Is it Kind?


—if you can answer “no” to any of
these questions, don’t say it.


In this book, you will learn how you can apply this same metric to visual communication, simply by replacing the words “speak” and “say” with “design.”

Think It Through: A Graphic Designer's Guide to Good Design

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